There’s a scene in the Netflix series Billions, where upstart hedge fund manager Taylor Mason stands alone in a dim empty low-ceilinged office lined with rows of empty desks with little but the ...

The more data-driven marketing becomes, the easier it is for CMOs to attribute closed deals directly to their marketing programs. But with so much information available they encounter a new challenge: ...

Taboola has introduced a new feature called Predictive Audiences, part of its performance marketing platform, Realize. This enhancement enables advertisers to identify high-converting customers, ...

Predictive marketing is climbing the list of the buzzwords du jour - yet adoption remains relatively low. Barb Mosher Zinck examines why predictive marketing is gaining ground, and the obstacles in ...

Marketing has always been about understanding people — what they want, how they behave and how they make purchasing decisions. Traditionally, marketers relied on intuition, surveys and historical data ...

Predictive marketing analytics - which utilizes historical data and advanced algorithms to predict future outcomes - has become an essential asset for modern marketers in an increasingly competitive ...

Stagwell has launched "The Machine", a marketing platform designed to make existing tools more intelligent and predictive.

Predictive analytics models can help you completely transform every aspect of digital marketing. Here's how to take advantage of it. Predictive analytics is the method of using historical and recent ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Data analysis forms the backbone of modern marketing ecosystems. Every marketing campaign that you run can be analyzed vis-a-vis user behavior, messaging, demographics and so on. While the jury is ...