The latest Ooyala Video Index, “The rise of the mid-roll,” found that mid-roll ads had a 90% average completion rate, compared to 78% for pre-roll and 65% for post-roll, and mid-roll impression growth ...
Plays before, between, or after content and enables user to click to advertiser site. IAB VAST compliant format for on and off network placement. Customizable unit that includes call-to-action ...