Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

Can the way we see things define their outcomes? American Sociologist William Isaac Thomas, who is attributed with the idea of the Thomas Theorem, once said, “Real facts are the ways in which people ...

Consumer behavior patterns can be fickle at times. Whether a brand is a household name or an unproven business that is still getting its feet wet in the marketplace, sales and marketing work ...

With every sounding out of an idea like “you create your reality” or “you can will something into existence”, a critic of this position will be on hand to dismiss it as pseudo psychology. Another ...

Join us at the "Social Norms and Economic Behavior: Gender Norms, Perceptions, and their Impact" event as we delve into the impact of misperceptions on gender norms and behaviors, highlighting ...

How is it that two people can see the same thing and have a completely different understanding of what happened? Two leaders can look at the same numbers, hear the same news or face the same challenge ...