Public relations has traditionally focused on influence and visibility, but proving its value can be challenging. In today’s data-driven environment, PR teams face increasing pressure to show ...

Public relations is a key driver of brand visibility, reputation and engagement, but PR effectiveness is notoriously difficult to gauge. To measure the true impact of these efforts, setting relevant ...

ROI is always the goal in public relations. But did you know there are ways to measure it quantitatively rather than just assess it qualitatively? Here are some options to consider to automate and ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. A public relations strategy is crucial for managing a ...

DAX US, the pioneering digital advertising exchange owned by Global, has today announced a new partnership with DISQO, the most advanced platform for measuring advertising effectiveness, to bring ...

What the heck is reactive digital PR and can it really help you build links? Learn how this particular tactic can help and who it's for. Over the last decade, we’ve seen an increase in the number of ...

A Public Relations Measurement and Evaluation expert, Philip Odiakose has advised Public Relations practitioners on the need to make Return on Objective (ROO) their priority, instead of the ...

PR agencies traditionally relied on inaccurate measurement, so now they're adding data services to show their work actually delivers.