Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Oct 28, 2024, 10:45am EDT Attribution in marketing gets a ...

Paul Fennemore is Managing Director of Viapoint. Viapoint is the leading Social Media Consultancy, Services and Training Provider. Paul backs up what he preaches by grounding it on objective and ...

In my travels as a strategy consultant, there is one constant among new clients: a lack of definition around target markets. Clients tell us they have clarity, but when we pull back the kimono, we ...

The market’s growth is primarily driven by the adoption of night vision devices integrated with Near-infrared Imaging technology for safety, security, and surveillance applications. These devices ...

Traditional client segmentation? That’s so 15 years ago. That was one of the takeaways from a presentation yesterday by Michael Nathanson, the CEO of Focus Financial, at this year’s Schwab IMPACT ...

Enterprises seeking a robust digital transformation strategy are increasingly turning to wearable AI to gain operational agility and maintain an edge in competitive markets. As wearable AI solutions ...