As we move deeper into this decade, the question “Should we invest in research?” is becoming “How do we weave market ...

NEWPORT BEACH, Calif.--(BUSINESS WIRE)--Green Street, the preeminent provider of commercial real estate intelligence, has released expanded market data and analytics with the addition of Data Center ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Market research is shifting to real-time, AI-native workflows. Here are seven trends that will redefine insights in 2026 and ...

Multifamily market data is essential to investors and analysts in understanding market trends driven by shifting demographics, economic trends and supply. Data is the cornerstone of any operational ...

The surge in market data prices in recent times has now reached an untenable level, wherein costs have now overtaken firms’ budgets, according to a joint whitepaper released by Substantive Research ...

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...

Secondary data for marketing research helps in so many ways. It is affordable already collected data we can use to better understand what is going on in the market. Here we go over the pros and cons ...

The knowledge management startup Stravito AB is using artificial intelligence to transform how companies generate insights from their consumer research. Now, with Stravito AI Personas, the company ...

As the cabinetry, furniture and closet/home organization markets continue to grow, so does the components segment, for both solid wood and composite panel products. When it comes to cabinetry ...

A new report from Cint reveals that 74% of market researchers are already using AI in their workflows — especially for data analysis (81%) and project setup (78%). For agency and brand marketers that ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...