Researchers introduce BATS and Budget Tracker, two new methods that help agents prioritize high-value actions, cutting API costs by over 30% while boosting accuracy.

Budget increase, performance drops, budget decrease. Almost every marketer knows that short-sighted game, where decisions are made on a daily basis and campaign performance fluctuates to extremes, ...

Scaling your search ads is never straightforward. Some advertisers have a specific approach they like to use. Others use the spaghetti method—throw it against the wall and just see what sticks (with ...

DENVER--(BUSINESS WIRE)--Scrum Alliance®, one of the largest membership organizations in the agile community, today announced the launch of a new scaling certification course designed for anyone who ...