Dagens.com on MSN

Lego’s next big experiment: bricks that respond to play

The centerpiece is a new Smart Brick, part of a broader initiative that could mark Lego’s most ambitious move yet into ...
Game Rant on MSN

Lego sets are getting a major upgrade, taking play to the next level

LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.
New Atlas

Lego's next-gen bricks make your creations interactive

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...
Flickering Myth

LEGO Pokemon theme launches with Pikachu, Eevee, Venusaur, Charizard and Blastoise

The LEGO Group and The Pokemon Company are joining forces for a new LEGO Pokemon theme, which will launch next month with a ...

Lego to launch first-ever Pokemon sets next month with one costing £580

Designed to be a set worthy of Pokemon's most recognisable character, the LEGO Pokémon Pikachu and Poké Ball set will let ...

Lego unveils new SMART Brick at CES 2026. Here's where to purchase.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Lego's next big thing powers a new generation of Star Wars Lego sets

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

Lego's biggest change in 50 years: What are the ‘smart bricks’ that light up and change colours?

Lego has introduced its most significant evolution in 50 years: ‘smart bricks’ that light up. The line will be introduced ...