SEATTLE, WA--(Marketwire -08/09/12)- Univision Communications, the leading media company serving Hispanic America, announced an innovative new media planning and buying initiative that empowers its ...

NEW YORK—Samsung Ads has debuted a new interactive advertising format, Creative Canvas, that helps automate and deliver interactive ads. That makes Samsung Electronics the first television ...

Amazon’s advertising business unit has announced a new feature that will allow ad buyers to launch location-based, interactive video campaigns on its flagship streaming service Prime Video. The new ...

Amazon has introduced location-based interactive video advertising to Prime Video, giving advertisers the ability to reach consumers in local and rural areas across the United States. Local ...

A launch announcement came on Halloween, but it wasn’t until November 10 that it gained widespread attention — and a watchful eye — from the broadcast media industry. One of the “Big Tech” Goliaths ...

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Feature allows advertisers to transform a single TV commercial into variants based on ZIP code or specific state without creating multiple creative assets When you purchase through links on our site, ...