The vintage Levi’s 501 jeans selling at luxury retailer Ron Herman have a story. As a former Levi Strauss & Co. executive, he knew the blue jeans were made by the San Francisco manufacturer in the ...

Is it a printing error? A pixilated maze? One of those puzzles where you have to cross your eyes to see the hidden image? Two-dimensional matrix bar codes are expanding into the mainstream. You can ...

The Apple Store experience in 2020 has been defined by COVID-19 safety measures. But in the background, Apple has been steadily iterating on new ways to educate customers through improved store ...

1WorldSync’s 2024 Consumer Product Content Benchmark report revealed that 64% of shoppers have scanned a QR code on a product while shopping in-store. With a quick click on a smartphone, these ...

The InstantScan service from 1App attempts to provide a solution for marketers hoping to drive app downloads by accessing a cloud-based mobile operating system called OneOS, which turns apps into ...

Macy’s is drumming up more excitement for Black Friday shoppers by enabling users of its mobile application to scan QR codes in-store to receive digital gift codes and prizes as part of an instant win ...

J.C. Penney wants to use QR codes and keep its customers in the Christmas spirit, so what better way to combine the two than with Santa Tags. Through this program, customers can personalize their ...

Forbes contributors publish independent expert analyses and insights. I write about how data & data-driven marketing are changing business. Marketers typically define the word “trigger” as some kind ...