Ever wonder why the Ikea products look so good compared with your apartment filled with Ikea furniture? A recent article in CGSociety revealed that 75 percent of Ikea’s product images are not ...

The best special effects are often the ones you never notice–which may make Ikea the most skillful special effects studio in the world. The Swedish furniture company has been aggressively ramping up ...

The rooms in Ikea’s catalogs may look like wonderlands of inexpensive furniture, but they’re mostly computer generated. Like, 75 percent computer generated. The Swedish juggernaut has experimented ...

Beginning as a bricks and mortar store in the 1950s, Ikea is now the world’s largest furniture retailer with a turnover of €27bn. The retailer’s priority today is to get closer to its customers ...

Have you recently taken a trip to Swedish retail giant IKEA in the hunt for furniture bliss? Well, thanks to a computer glitch, it turns out your trip may have cost you more than you bargained for.

is The Verge’s executive editor. He has covered tech, policy, and online creators for over a decade. Browsing through an Ikea catalog is basically a modern adult's version of playing make-believe, ...