Advertisers use the framing effect to present information in a manner that influences how viewers interpret that information. Business owners and marketers often employ framing techniques, such as ...

Forbes contributors publish independent expert analyses and insights. Bryce Hoffman writes about leadership, strategy, and decision making. The way information is presented often determines how we ...

Can you spot this bias in action? We’ve all heard someone say the glass is “half full" or “half empty.” The same amount of water is in both glasses but your reaction may be different depending on how ...