Facebook can offer advantages that will still likely make it a dominant advertising platform in 2026—but you have to know how ...

When discussing the most popular social media platform for running ads, without a second thought, the crown goes to Facebook. With almost 40% (2.91 billion) of the world’s population on Facebook, it’s ...

Meta just launched its first ad-free option for Facebook and Instagram. The update is in response to the European Union’s General Data Protection Regulation, passed in 2018. Subscriptions for the ...

Opinions expressed by Entrepreneur contributors are their own. In their book, Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes, authors Perry Marshall and ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...