Looking at the evolution of FMCG Distribution in India since 1950, we can categorise it in the following categories: Distribution 1.0: (1950 to 1980) This entails traditional distribution model ...

Technology is revolutionizing India's FMCG distribution, enabling brands to reach millions of rural households. With increasing internet penetration and digital adoption, rural India is emerging as a ...

New models within FMCG distribution and retail are emerging that are likely to disrupt traditional channels, according to a report released by Deloitte Touche Tohmatsu India and (Federation of Indian ...

Bengaluru-based one-stop distribution platform for FMCG brands Dropshop on Monday announced that it has raised Rs 9.3 crore in a pre-Series A round led by Inflection Point Ventures. Existing investors ...

Kiko Live has launched a B2B quick-commerce platform to revolutionize FMCG distribution in India. The platform aims to slash delivery times from seven days to 24 hours by enabling Kirana stores to ...

Arshad Siddiqui, Tanvi Chopra, and Shahzad Siddiqui, who held multiple senior executive roles at Rasna, realised one thing while working there - companies need people who can take the onus of their ...

As India battles to overcome the third wave of COVID-19, it is important to introspect the learnings of the last two years (2020 & 2021) which have changed the rules of Indian FMCG Distribution in ...