Purpose-driven organizations and those that claim to be purpose-driven are on the rise over the past decade. While the activation of purpose is a growing trend, I’m seeing more and more companies ...

The temperature of the debate about brand purpose has risen in recent weeks, with Peter Field’s plea for an end to the “vitriolic criticism” of purpose marketing resulting in yet more criticism of the ...

Gill Hicks underwent a shift in purpose after a terrorist attack. Source: TEDxSydney/Flickr A sense of purpose means having a central, overarching goal (or goals) that provides a sense of motivation, ...

Kate Ellis, a former English professor who taught at Rutgers University in New Brunswick, New Jersey, for more than 40 years, says she started teaching as a way to have a positive impact on others. In ...

To say 2020 has been challenging is perhaps the understatement of the year. As organizations looked with optimism at the start of a new decade, those hopes were dashed by March as COVID-19 brought the ...

Having a clear and compelling purpose is now becoming increasingly essential for any company or brand which seeks to attract talent, inspire its community and out-innovate its competition. At its best ...