Growing a successful company requires marketing, promotions and advertisements to bring attention to your product and ultimately increase your sales. Advertisements can include direct mail campaigns, ...

As we all know, it’s easy for marketers to brag about how great their product or service is. Writing compelling copy, shooting enticing photos, or even producing glamorous videos are all tactics we ...

Did you know that social proof can help you optimize your digital marketing efforts, and landing page in particular, for conversions? Unless you're new in the inbound marketing game, that piece of ...

Forbes contributors publish independent expert analyses and insights. I write about leadership, entrepreneurship, and parenting. Raving fans. We all want them. The recipe, of course, is to do great ...

Testimonials help accelerate sales. That's because the perspectives of peers is among the information sources that prospective customers value most. They value testimonials even when it comes from ...

Adding this single element to your website can multiply your profits–and get your customers selling your products for you. Answering that question is one of the most fundamental tasks your website ...

TimesMachine is an exclusive benefit for home delivery and digital subscribers. About the Archive This is a digitized version of an article from The Times’s print archive, before the start of online ...