B2B lead generation marketers: Have you tried Google Discovery ads yet? According to Google, Discovery ads: “…help you reach up to 2.9 billion people as they browse feeds on YouTube, check the Gmail ...

The platform works brilliantly for consumer brands because their strategies align with consumer behavior, but B2B operates in an entirely different universe with complex buying journeys involving ...

What would happen if you asked everyone at your next meeting to name their favourite advert of recent years? Chances are a good few would mention a John Lewis Christmas ad. And how about if you asked ...

Diginius Ads helps agencies elevate their account-based marketing with precise B2B audience targeting to make their campaigns more relevant and measurable. Diginius Ads provides agencies with access ...

In today’s age where quick digital impressions rule the roost, a well-placed magazine advertisement won’t seem as obvious. However, trust matters. It is something you build more effectively when you ...

What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness change based on campaign goals? To find out, researchers at MAGNA and LinkedIn ran a series of experiments in which ...

When we think of Super Bowl ads, iconic consumer brands like Coca-Cola, Budweiser, and Doritos often come to mind. But in recent years, B2B brands have been stepping onto the advertising world’s ...

B2B marketers are turning their attention to an unexpected channel: connected TV (CTV). Time spent on CTV is growing faster than any other major media devices and formats this year, according to ...

Looking to boost your B2B marketing efforts? Follow the tactics outlined here and experiment with what's possible on Reddit. Millennials and Gen Zers are set to dominate B2B buying committees this ...

B2B marketers want to know: Should I invest in Google Ads or LinkedIn Ads? Most of the time, it’s not a simple either-or decision; however, there are signals that can help guide how you prioritize ...

Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...