Buying Tesla.com was part of a wider brand-building effort. Musk bought the domain because he understands the power of brandability, discoverability, and memorability. This is a lesson that’s ...

The votes are in! We put a call out last month for suggestions to give exact match a name that fits its new meaning now that it can include close variants from misspellings to same meaning words. The ...

Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you ...

Exact match domain (EMD) names haven’t gone the way of the wind. Thousands of new extensions are being made available, but none will ever hold as much authority as the original dot-com extension.

In some industries, people will call their company’s name after the product that they offer, for example, Window Cleaners London. But in the competitive world of SEO, EMDs are commonly bought by ...