In fact, natural selection often leads to ever greater simplicity. And, in many cases, complexity may initially arise when selection is weak or absent. If you don’t use it, you tend to lose it.

Every company today wants to scale quickly, innovate fearlessly and stay ahead of the curve. The default playbook? Entering new markets, implementing the latest tech and diversifying product lines. It ...

Simple systems can reproduce faster than complex ones. So, how can the complexity of life have arisen from simple chemical beginnings? Starting with a simple system of self-replicating fibres, ...

Simplicity is the new thing. Quality is so over and innovation is fading into everythingness. We’ve all but given up on trust so I guess that just leaves us with getting more by doing less. Wasn’t ...

Simplicity has a unique, almost rebellious kind of power. It is what sets apart true brilliance from noise, yet it’s often undervalued. The reason is simple: complexity sells. It signals effort, ...