Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Crafting a compelling career mission statement is a pivotal step for ambitious professionals aiming to navigate their career paths with clarity and purpose. Whether you’re a recent graduate or a ...

We spend an inordinate amount of time in this industry training advisors how to craft statements: elevator pitches, unique value proposition (UVP) statements, mission statements, vision statements, ...

Mission statements help define an organization’s direction and inspire employees to achieve corporate goals. Unfortunately, countless mission statements are meaningless, forgettable and totally ...

Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...

What comes to mind when you think of a mission statement? Many of us might think of corporate websites or self-help books, or the kind of tagline you might put in your LinkedIn bio. But a mission ...

What are the elements of a well-formed mission statement for restaurant brands? While we recently saw Starbucks update its mission statement as part of a multi-faceted organizational transformation, ...

Opinions expressed by Entrepreneur contributors are their own. A lot goes into building a company before it ever makes a sale — from brainstorming the idea to developing a business plan and crafting a ...

Brand messaging is the ship you sail through the choppy seas of modern marketing, so you can better communicate what your brand’s all about—be that to prospective or current customers, internal team ...

Many wealthy families and their private foundations benefit immensely by declaring a mission that specifically lays out their charitable activity and its intent. While it’s not required by the IRS, a ...

A lot goes into building a company before it ever makes a sale — from brainstorming the idea to developing a business plan and crafting a go-to-market strategy. Whether you're launching a physical ...