Channels of distributions are included in the analysis of place within the "4-P" business marketing mix. The channels of distribution describe how products are delivered to target customers.

Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

Innovators abound in today’s increasingly digital world, and the online landscape for content distribution continues to grow. However, not all platforms are created equal. Depending on your industry ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Developing a marketing strategy is a multifaceted process that requires careful planning and consideration. It begins with thoroughly analyzing your target audience, market trends, and competitors.

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

Marketers say search engine marketing and social media advertising are the most effective paid channels for distributing content, according to recent research from Ascend2. The report was based on ...

What are some of the key digital content distribution channels available to marketers? An infographic (below) from SEMRush covers 12 essential platforms and media types that you can use to share your ...

Livestreaming is less than ten years old, but its use has skyrocketed in the past 18 months. US platforms like Twitch and YouTube Live were early innovators. Today, livestreaming has been rapidly ...

The sector's growth is fueled by demand for new flavors, eco-friendly packaging, and premium options U.S. Candy Market U.S. Candy Market Dublin, Dec. 30, 2025 (GLOBE NEWSWIRE) -- The "United States ...

The recent news that Tech Data would acquire Avnet's Technology Solutions business comes on the heels of Ingram Micro's announced sale of its entire business to a China-based logistics conglomerate.