Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark ...

Taboola struck a deal with Microsoft to sell display ads for MSN.com, Microsoft Outlook, Games and Microsoft's broader Office Suite, Taboola founder and CEO Adam Singolda told Axios. Why it matters: ...

Taboola has announced a strategic shift from its legacy of native advertising to a new performance-focused technology platform named Realize, which targets advertisers seeking scalable performance ...

Microsoft is broadening its AI-driven advertising tools, now offering generative AI capabilities for creating display ad banners through its Copilot feature. Why we care. This expansion makes ...

Taboola, a global leader in delivering performance at scale for advertisers, today (February 26th, 2025) announced a new focus beyond native advertising and a powerful new technology platform called ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Seventy percent of users dislike mobile ads, and around 45% of people leverage ad blockers ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...

I initiated coverage on Outbrain with a buy rating, projecting a 1-year price target of $4.5 per share, suggesting it is undervalued today. OB's acquisition of Teads is expected to drive strong growth ...

Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform ...

Thrad, the AI-native advertising infrastructure provider, has announced the launch of the USD$500,000 (£370,000) Thrad ...

Behold, the medium rectangle ad banner (also known as a mid-page unit, or MREC), a wondrous 300x250 pixel digital canvas that has captivated and charmed audiences for years! A rectangular gem; not too ...