Silverback Digital Marketing has announced a continued focus on refining its social media marketing practices, reflecting broader changes in how organizations communicate, distribute information, and ...
Marketers are addicted to Google and Facebook: They spend more than half of their advertising budgets on Google and Facebook, regardless of vertical, and they will continue to do so through 2023, an ...
These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...
As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...
AUSTIN, Texas, April 9, 2025 /PRNewswire/ -- Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing solutions for destination marketing organizations, today ...
If you ask most direct-to-consumer brands what their core marketing channels are, the general consensus is that they focus heavily on Meta Ad platforms (Facebook & Instagram), Google Ads (includes ...
Despite strong growth, FMCG marketing in 2025 was defined by tighter margins, complex channels, and the struggle to measure ...
PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its artificial intelligence capabilities to transform search engine optimization and Google Ads campaign management for ...
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