The future of AI-powered marketing measurement will reward organisations that prioritise high-quality, outcome-driven signals ...

Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

Displacement measurement is fundamental to numerous engineering and scientific applications, ranging from precision robotics to industrial automation. Modern techniques integrate advanced imaging, ...

Motivated by growing interest in accountability, transparency, and data-driven decision- and policy- making, questions about the outcomes and impacts of community development activities and ...

New service promises comparable market coverage with clearer methodology and deeper insight across high street and online ...