The Media Ratings Council (MRC) on Wednesday formally accredited Nielsen’s Big Data & Panel National TV measurement product, which paves the way for Nielsen’s traditional panel measurements to be ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

Quality data is the cornerstone of good business decisions. To ensure your data is high quality, it must first be measured. Organizations struggle to maintain good data quality, especially as ...