Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

Over 100 measurement examples squeezed onto free DAQ CD The latest version of the free National Instruments DAQ Designer configuration advisor CD is now available. With more than 100 measurement ...

Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

The Media Ratings Council (MRC) on Wednesday formally accredited Nielsen’s Big Data & Panel National TV measurement product, which paves the way for Nielsen’s traditional panel measurements to be ...

More than one correlation coefficient can be computed between two variables when the data can be organized into subsets determined by one or more grouping factors. This paper discusses the ...

It is possible to use infrared spectroscopy as an analytical measurement technique for determining the molecular constituents or chemical groups of a highly range of solid, liquid, and gaseous sample ...