As General Manager of Zebra Analytics, Guy is responsible for the growth, leadership strategy and customer success of the business unit. These days, it is not a question of whether companies are ...

Successful personalization at scale requires intentional planning around customer data management. Investing in customer data is a top priority for marketing leaders. Research found that marketers who ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now The most mature digital product analytics ...

CTO, AtScale, empowering customers to democratize data, implement self-service BI and build more agile analytics for better decision making. Analytics teams are actively working to redefine their ...

Dive into our in-depth report, in association with Skeleton Key, as we assess the levels of data maturity across four key APAC markets. The global data and technology landscape in advertising has ...

Staying ahead of the competition is a constant refrain law firms hear, but how do they know if they are in front of the curve or falling behind when it comes to data maturity? This session will ...

Martech debt builds up through manual reporting, fragile integrations, and silos. These issues fragment customer data, break campaign attribution, and force teams to rely on shadow spreadsheets to ...

When it comes to leveraging customer data, extracting value can be a challenge for businesses. Mona Popli of Heap shares some practical tips on where to start. The ongoing pandemic and now sluggish ...