IT’S TOUGH to have a conversation about customers or customer experience these days without encountering the “360-degree view of customers” at some point along the way. It seems every vendor has some ...

Most customer experience initiatives falter because they think it’s only about the customer and the data is an afterthought. If the notion of a rich, reliable customer profile has existed for decades, ...

360-degree views of the customer provide a comprehensive landscape of a client's financial situation and enable more personalized and effective advice. This holistic understanding helps build stronger ...

The customer experience arms race—the drive for businesses to give customers more and more convenience, speed, and personalized service—has created an overwhelming tsunami of tools, apps, and data ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. A customer data platform (CDP) collects data from online and ...

One of the greatest challenges facing any business today is getting a comprehensive view of their customers. Most businesses have multiple data sources, each containing some customer information, but ...

Customers are at the centre of any business, yet very few firms truly understand who their customers are. It is known that one of the biggest challenges in this industry is the ability to identify the ...

“Customer obsession is something we hear a lot about in marketing,” David began. “Maybe obsession is too far… but why is it so important for marketing to be customer-centric? Is this an entire shift ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Data-driven marketers have been buzzing about the need for a “single customer view,” or an ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Customer data management is defined as an ...

CMOs today are navigating one of the toughest cycles in recent memory. Marketing budgets are stagnant or shrinking even as the cost of media, labour and MarTech continues to rise. The mandate has ...

Consumer packaged goods companies in the market today need an improved way of seeing their customers. They want to deeply transform engagement and have more personalized relationships, gain the ...