“The Customer Loyalty Loop – Why People Buy, Buy More, and Buy Again” by Noah Fleming (Career Press, $16.99). Draw a large circle on a sheet of paper; segment it into 4 equal arcs. At the end of each ...

When buzzy olive oil brand Graza inadvertently sent some of its more than 35,000 customers late and poorly packaged holiday orders last year, its cofounder and CEO Andrew Benin fired off an apology ...

In business, retaining customers is just as important, if not more so, than acquiring new ones. One highly effective strategy for fostering customer loyalty and ensuring repeat business is the ...

Consumer incentives have long tempted shoppers with extra perks, while arming retailers with ways to drive sales and customer loyalty. Now, findings show that certain categories of incentives more ...

You have to take action to make customer feedback meaningful, and it starts with closed-loop follow-up. As practitioners, we are getting much better at making customer feedback operational. But as we ...

Remember the pit in your stomach as you dialed customer service? The endless menus, the soul-crushing hold music, and finally, the agent who seemed as lost as you were? Loop Contact Solutions is here ...

Filling a funnel with low-quality leads is not the most effective way to grow our business. Instead, treat your prospects (and current clients) like your most valuable asset. It's time to create your ...

Loyalty fails when it’s disconnected from how people pay. Traditional loyalty programs are often built as afterthoughts. A separate sign-up. A separate app. A separate step. But it doesn’t have to be ...