Ultimately, a five-star customer experience should be the goal of all business processes. When a leader thinks about the customer, they typically think about the product or service their company ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

It is a well-established fact that putting your customers at the center of everything you do is directly proportional to long-term relationships and business success. But is it really? Is the customer ...