One morning in 2009, Jacqueline Tabler woke up with the solution to a laboratory problem that had been plaguing her for months. She got out of bed, grabbed her notebook, and started sketching out an ...

The ad industry keeps hold of some pretty old antagonisms: media v creative; date v pure inspiration. But what if they don't need to be in competition? For The Drum's Creativity in Focus Deep Dive, ...

From studies linking creative activity to healthier brains to platform growth and milestones, industry updates show the power ...

Creativity is essential in every step of the scientific process, asserts a team of Rutgers researchers. To illustrate their point, they have put together a short film showing how biologists, chemists, ...

How do agencies maintain an effective balance between creativity and data-driven strategies? We hear from Emily Hart, digital director at AKA UK. The question of utilising both data and creativity is ...

A new study finds that AI enhances creativity by boosting the novelty of story ideas as well as the 'usefulness' of stories -- their ability to engage the target audience and potential for publication ...

Modern CMOs must move beyond traditional roles to integrate data fluency, creative leadership and business strategy into a unified approach. Sarah, CMO of a growing fintech startup, sits in ...

Alex Song is the CEO and founder of Proxima, a data science company that helps brands better reach consumers across all major platforms. The advertising industry is widely known for its creativity. It ...

Researchers analyzed data from 857 patients across 36 fMRI brain imaging studies and mapped a common brain circuit for creativity. A new study led by researchers at Mass General Brigham suggests that ...

MIAMI, Oct. 14, 2025 (GLOBE NEWSWIRE) -- Mod Op, a full-service digital marketing agency known for driving client growth through creativity, data science, and innovation, today announced its ...