Adobe Inc. is improving its suite of artificial intelligence-powered creative tools with new Firefly generative AI models alongside a newly announced Firefly app. Today at the company’s Max London ...

Freepik is betting it can convince professional creators to use AI throughout every step of their work.

While agentic AI has the potential to improve the roles of those working in design, it requires a strategic approach to ...

What if the tools you rely on every day could not only keep up with your creativity but actively enhance it? At the Framer Spring Event Keynote, the design world witnessed a bold leap forward as ...

A new study argues that AI can never be more creative than humans, but many experts argue that AI's output will only ever be ...

Hannah Elsakr, Vice President, New GenAI Business Ventures at Adobe, recently offered a look into Adobe’s critical role at the intersection of creativity, marketing and AI. In an interview, Elsakr ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

AI is quickly and dramatically reshaping society, and it’s hard to avoid the changes sweeping through industry as well as our personal lives. As with anything so world-changing (not forgetting ...

What if you could cut hours of tedious work from your creative process while unlocking entirely new possibilities? From designing intricate visuals to crafting immersive soundscapes, artificial ...

What makes people think an AI system is creative? New research shows that it depends on how much they see of the creative act. The findings have implications for how we research and design creative AI ...