Did you know you can customize Google to filter out garbage? Take these steps for better search results, including adding my work at Lifehacker as a preferred source. I usually focus on something a ...

There are a lot of SEO studies out there, but not all of them are made equal. Here's how to decide if X is really affected by Y, or merely a coincidence. Every so often the SEO community will erupt ...

Here's another example of the difference between statistical correlation and causation. Maybe it's best to agree on a plausible path of causation before looking for the correlation. That way it avoids ...

With the explosion of interest in Big Data everyone in every department is looking for actionable intelligence. That’s great but there’s a downside: Trying to explain to, say, your VP of sales that ...

IN THE mid-1990s, an algorithm trained on hospital admission data made a surprising prediction. It said that people who presented with pneumonia were more likely to survive if they also had asthma.

"I read it as a joke!" one student chortled. "It definitely wasn't completely serious, was it?" another asked as she shook her head in disbelief. The intimate group of nine students—which includes a ...