Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

When a new client engages with an agency, making sure that everyone is on the same page regarding the client’s unique strategic goals is the first order of business. Agency account teams can’t devise ...

LinkedIn's new creator hub offers tools for optimizing your content strategy. It includes best practices, analytics tips, and format guides. LinkedIn has launched a new creator hub with resources for ...

In the fast-paced and competitive world of B2B marketing, an innovative approach is required to stay ahead of the curve. Although many companies aim to be a one-stop solution for all customers by ...

Goal-setting is one of the most important pieces of content strategy. Every guide you’ve ever read on building a content strategy probably mentions goals somewhere. Goals matter because they give your ...

In 2026, video remains one of the most effective content marketing assets, driving conversions. Recent statistics show that 93% of marketers say video content has given them a solid ROI, and 84% say ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

Strategic content builds trust by addressing audience needs and aligning with brand goals. Audit existing content to refine future ideas and ensure relevance to your audience. Content calendars and ...

So you’re ready to document your content strategy. You think you know what that entails – you need to write this down somewhere… right? OK, you’ve got a blank Google Doc waiting with a blinking cursor ...