Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As marketers, we've all heard the phrase "content is king," and there's plenty of evidence ...

How’s your content strategy coming along? Are you working on one? Or is it still just a distant task on your to-do list? …Maybe think about prioritizing it. Overwhelmingly, brands and marketers with a ...

In marketing, segmentation has traditionally been the name of the game, with marketers slicing and dicing their prospective customers by demographic, geographic, psychographic and behavioral criteria ...

You’ve created awesome content, but now what? Content distribution is the secret sauce that gets your hard work in front of the right eyes. And for B2B, you need a content strategy with a strategic ...