The organizations winning in 2026 will be companies whose product data is prepared for the algorithms powering procurement ...

At the core of this new framework is Vereigen Media’s belief that first-party data must be the foundation of modern B2B ...

The hamburger could be on its way out as its spotlight seems to be being taken over by the rise of chicken sandwiches. Experts who spoke to Newsweek attribute this shift in consumer demand in part to ...

In boardrooms and Slack threads alike, “demand generation” and “lead generation” are often used interchangeably, sometimes even by marketers themselves. But for CMOs making six- and seven-figure ...

If you haven’t read our latest US Agencies Benchmarking Report, you’ll find a report robust of agency insights, from average gross income and rising stars in the industry to specialist agencies. And ...