Achieving and sustaining a competitive advantage is essential for success and long-term viability. A competitive advantage is what sets an organization apart from its competitors, allowing it to ...

Previously, I've proposed that the first step toward creating a competitive advantage is to redefine your market as “a group of people who share a common task they want to get done.” For example, the ...

Using data to make business decisions is no longer a luxury; it’s an expectation. For companies looking to grow and gain a ...

Competitive advantage is a favorable position sought by a business to be more profitable than its rivals. To gain and maintain a competitive advantage, the business provides either more affordable or ...