Forbes contributors publish independent expert analyses and insights. Esther Choy covers leadership with a focus on business storytelling. Networking has been described as “getting to rub elbows with ...

Sending a cold networking email these days can feel like a shot in the dark— your message is just one of dozens (or hundreds) competing for attention in a crowded inbox. But cold emailing isn’t ...

A call to action (CTA) is what you would like your cold email recipient to do next. Your email recipients need guidance. The value propositions in your email may be supported by a memorable brand ...