AiOpti Named 2025 Top AI-Powered Marketing Attribution Platform by MarTech Outlook

AiOpti Recognized for Deterministic Measurement Linking Media Exposure to Real-World Outcomes The real reward is seeing ...
Business Wire

Sam’s Club Member Access Platform (MAP) Pioneers True Closed-Loop, Omnichannel Attribution for Advertising

BENTONVILLE, Ark.--(BUSINESS WIRE)--Sam's Club®, a division of Walmart Inc. and a leading membership warehouse club, is announcing that advertisers can now attribute in-club purchases to their search ...
adexchanger

How Soda Brand Poppi Is Quenching Its Thirst For Closed-Loop Attribution

CPG brands buy digital media to make their in-store sales pop. But attempts to measure the impact of digital ad dollars on physical sales often fall flat. Blame it on retail data silos, said Graham ...
Marketing

Why the New Cookieless Marketing Landscape Makes Closed-Loop Measurement So Important

The marketing landscape is undergoing a significant transition with the deprecation of the third-party cookie. For marketers, those cookies have been the backbone of digital advertising for years: ...
Streaming Media Magazine

Always-On TV Data Solution from Alphonso Empowers Brands and Media Agencies with Real-Time Ad Insights and Closed Loop Attribution

TV data company Alphonso Inc., the market leader in providing advertisers with verified TV audiences on mobile devices and the web, today introduced Alphonso Insights, a software-as-a-service (SaaS) ...
MediaPost

CTV Attribution For Automotive Links Ad Exposure To Performance

A closed-loop attribution solution from a managed services provider, designed for the automotive industry, is providing a link between connected TV (CTV) ad exposure and sales. Strategus, a ...