Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page. Should a tool be ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

At the University of Cincinnati, our brand is more than just a logo or a color scheme; it's an expression of our identity and values. As the unparalleled leader in experience-based learning, and the ...

This comprehensive guide provides overall guidance for Purdue’s main brand. It includes strategy, messaging, voice and tone, colors, fonts, photography, and more to ensure a consistent and powerful ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More The Interactive Advertising Bureau (IAB) has released its Metaverse for ...

From mass email to apparel and beyond, UAB’s brand touchpoints are diverse and varied. Reference this section for general logo usage guidance and review the Logo Usage Chart (PDF) for a high-level ...

Most of us in the B2B space understand the need for brand guidelines. They help create a unified and distinctive identity for a business, a consistent tone of voice and point of view. They don’t just ...

Ideally, it should be possible for both agency and client teams to refer to guidelines and still find enough wiggle room for creativity and progress. That being said, guidelines sometimes seem to ...

From mass email to apparel and beyond, UAB Medicine’s brand touchpoints are diverse and varied. Reference this section for general logo usage guidance, and keep in mind that the UAB monogram should ...