Companies without an army of marketing experts must often resort to "bootstrap marketing" to spread the word about their brands. "Bootstrap marketing" takes its name from the expression "pulling ...

I’ve been on both sides of this situation. I’ve had to run marketing teams without much of a budget, and I’ve been on the other side where I’ve had millions of dollars to spend. Believe it or not, ...

Auto detailing businesses offer a comprehensive set of car-cleaning services. Auto detailing businesses traditionally serve a small, local market and have limited marketing budgets. Creativity is the ...