During a recent interview, I was asked what the two biggest demands or trends are in the sampling industry today. That was an easy question to answer, since our clients tell us what matters most to ...

The first skin care company that will roll out the improved sampling packets is Origins, who helped develop the new format. For a growing number of beauty brands, having a purpose helps their products ...

Once reserved for prestige labels hoping to entice shoppers to splurge on pricey products, samples are now part of every beauty brand’s toolkit. Alongside traditional programmes offered at chains such ...