No matter what industry you’re in, I’m willing to bet there’s a lot of competition. As you struggle to stand out in a sea of businesses, consider that an evidence-based sales process could be the ...

Wanted: A marketer with old, new and future skills. Claire Weekes reveals how marketers can keep up-to-date with their training needs But how do we, as marketers, ensure we are continually updating ...

The powers-that-be have reminded me that this is supposed to be a SERIOUS blog, and that stuff like Top 10 Sales Tips from the Seinfeld Show distracts from that purpose. With that in mind, here is a ...

Findings from the new ‘State of B2B Marketing Training’ report from MarketingProfs reveals major deficiencies that can be overcome, according to Founder Allen Weiss, who is also a Professor of ...

According to Forrester, 63% of B2B purchases have more than four people involved – compared to just 47% in 2017 – and they can include different buyer roles from multiple departments. What’s more, ...

To best manage B2B supply chains, business leaders are faced with navigating complex payments preferences and order-to-cash (or quote-to-cash) systems. Following the digital transformation of the last ...

"Great! I have all the money and people I need to execute my vision." ... said no marketing leader, ever. Today's marketers are now responsible for technology, demand generation, branding, ...

Outbound B2B sales are becoming less and less effective. In fact, a recent survey found that connecting with a prospect now takes 18 or more phone calls, callback rates are below 1%, and only 24% of ...