Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan. The ...

Large companies spend crores of rupees doing research to fine-tune appropriate segments in a market that is increasingly getting fragmented. Segmentation is in everyone’s mind whether one is in ...

Set clear goals for segmentation & persona development like improving lead quality, increasing sales efficiency, decreasing sales cycle time, etc. These goals and metrics should initiate segmentation ...