Group Travel Company Much Better Adventures (MBA) has just released new booking data pointing to six major adventure travel trends for 2026. Based on real booking data, they’ve shared six adventure ...

Adventure travel is booming, and over the last decade, it’s evolved into something far bigger than a niche travel experience for thrill seeking hobbyists. According to market sizing research and ...

Female tourist standing at the rim of Kawah Ijen volcano, enjoying the view of turquoise colored crater lake, in Lumajang regency, East Java, Indonesia. Adventure travel has transformed from a niche ...

The Adventure Travel Trade Association (ATTA) recently unveiled three new initiatives during its Adventure Travel World Summit (ATWS) in Panama City. Each of the three initiatives is aimed at ...

North America is a key source market, with travelers seeking experiential journeys that mix activity, culture and enrichment.

Add Yahoo as a preferred source to see more of our stories on Google. Black Millennials and Gen Z travelers are fundamentally transforming the adventure travel landscape by carving out spaces where ...

Solo travel is booming among Gen Z. They're trading traditional group trips for active experiences with built-in community, ...

Experts share the high-impact adventures topping their wish lists right now—from wildlife-rich jungles to polar expeditions that pair adrenaline with serious comfort. Since 1971, Travel + Leisure ...

Multigenerational travel has been on the rise, well, for a generation. The Baby Boomers who are today’s grandparents have travel in their DNA – they are the backpackers and jetsetters, bikers and ...