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Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...

The ADA's Council on Scientific Affairs has updated its guidance for caregivers on the use of fluoride toothpaste for children. Now, the organization is stating that children's teeth should be brushed ...

While the debate around fluoride continues, many are considering switching their fluoride toothpastes to alternatives that include the popular ingredient nano-hydroxyapatite. "As ingredient labels ...

Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s ...

The ADA is addressing questions raised last week about the safety of triclosan, an ingredient in Colgate Total toothpaste. Triclosan is the active ingredient in Colgate Total that fights plaque and ...

Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...